Social Media Strategy No. 1: Make Your Posts
Think about your behavior when scrolling through your Facebook or Instagram feeds. Are you stopping and looking at every post, or simply scanning until something catches your eye?
Yeah, same here. We don’t have time to read every post.
We’re looking for something out of the ordinary…
Something that punches us in the face…
Something interesting, provocative, entertaining…
Something that creates emotion or begs us to engage with it.
Hot Tip: Post after post of house pictures is not #stopworthy.
So let’s look at what is #stopworthy…
Things that promote engagement are #stopworthy.
Example: Post photos of a home and conduct a poll asking “Guess what this home sold for…”
Posts that play to people’s fears, worries and doubts are #stopworthy.
Put yourself in your clients’ shoes and do some brainstorming. What’s on their minds? What scares them about buying or selling a house? What are their worries? What do they doubt?
Break down those fears and provide answers.
Always remember: We solve problems for a profit. The more you can view your business from the perspective of the customer and speak to their fears, the more you’re going to win.