5 Key Elements To Set The Tone On Your Listing Appointment

It’s a fact of life: Homes come with far more emotional weight than any other investment we make.

A home is a refuge from the world, a place to raise a family and, for some people, an investment they hope will bring them a good chunk of money down the road. We fall in love with houses in a way that we never fall in love with a portfolio of stocks and bonds.

When it comes to working with sellers, you are in a completely different emotional head space than you are when working with buyers.


Here are 5 Elements To Set The Tone Of Your Listing Appointment  

  1. Review Your Listing Manual – Before you go to the appointment, bring it with you if you have to!
  2. Be Prepared Before You Get There – Do your homework! 
  3. Focus On The Signing The Listing At The Appointment – Show up early, sit in your car and gather your thoughts. Visualize your presentation and signing the listing. Be prepared – bring your sign, post and lock box to the appointment. 
  4. Dress the Part – This is a major business transaction and YOU are their sales consultant. Be confident, dress business professional. 
  5. Have your Listing Presentation MASTERED. The more confident you are, the easier you can share your value which results in your price point increasing. 

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