–> While a lag measure tells you if you’ve achieved the goal, a lead measure tells you if you are likely to achieve the goal.
Defining and Tracking Lead Measures
If you are serious about your WIG (Wildly Important Goal), then you must create a way to track your lead measures.
–> No matter what you are trying to achieve, your success will be based on two kinds of measures: Lag and Lead. Lag measures track the success of your wildly important goal. Lags are measures you spend time losing sleep over. They are things like revenue, profit, quality, and customer satisfaction. They are called lags because by the time you see them, the performance that drove them is already passed. You can’t do anything to fix them, they are history.
–> Think of a lead measure as a level that moves your wildly important goal.
Without data, you can’t drive performance on the lead measures.
Act on the lead measures!!